Chennai’s traditional way of real estate marketing through a team of professional experts is slowly changing to a greater extend. A huge number of realty developers are outsourcing their marketing practices to outside agencies because of lack of qualified staff, high expectations on payment, poor knowledge on real estate sector and lots more. In addition, there is also another reason for the sudden change in trend. Unlike earlier, integrated township projects are being launched more and more in the city as well as the peripheral areas of the metro. This project handling a huge volume of residential stock is posing challenges for real estate developers even when the market is in a fuss state. For facing this challenge, a perceptible change is required in the marketing trend so this led the builders to outsource their marketing practice to agencies. But these kinds of practices are not required for reputed builders like Amarprakash developers since all their projects are in high demand among people.
The International realty consultant who have all along been concentrating on commercial property leasing these days has now diversified their activities by undertaking marketing of residential projects all around the world from selected builders. These consulting agencies are much interested in taking the marketing responsibility of reliable builders such as Amarprakash builders since it is easy for those agencies to market their real estate property projects. These kinds of agencies are apart from exclusive agencies in the private sector that are capable of marketing selected residential projects in and around the city. According to a professional expert who says it is significant to outsource their marketing practices to the agencies at a time when marketing is getting competitive. This kind of practice adds value to the whole process and increases the sales rate. But this kind of practice is not necessary for Amarprakash developers however the real estate market is competitive.
Certain developers in Chennai feel that hiring a property company will take their brand to a new edge over competition. But however the competition is, some developers like Amarprakash builders in Chrompet will never go with the choice of outsourcing the marketing practice to outside agency. The outsourcing mainly benefits the builders who don’t have the brand image in the market and also those who are concentrating on limited number of residential projects. A new construction company can piggyback on the service of property consultant who has a network of branches, marketing strength and skilled and experienced manpower. Imparting training and offering the vital details about the real estate sector would bring in professionalism, said the property consultant. But these qualities are in-built within the service of Amarprakash developers so they need not depend on these agencies at any cause.
